Advice from Carpet Cleaning Professionals: How to Avoid 4 Common Carpet Cleaning Deceptions

Many carpet cleaning companies have sale tactics that deceive the uneducated prospects in the market for carpet cleaning. We want to provide you with the right knowledge to avoid these deceptions from unethical carpet cleaners just trying to get the most money out of you as possible.

Deception #1: Claiming, “Unbelievable Low Prices.”

Companies sometime use this tactic to lure in potential leads as bait. After they secure your attention they will try to upsell you with “add-ons”. This is misleading and damages the credibility of the company. Imagine the feeling you get when you hear some news from a friend to find out it was just a rumor, you lose trust in that friend. Same scenario, you’ll lose trust in the company and will be hesitant to proceed with further business because of the deceptive nature of your initial encounter with the company. Professional carpet cleaning is not as cheap as some companies would like you to believe; it is an investment but an important one to maintain a healthy home for your family or healthy office space for your employees.

Deception #2: The Bait and Switch.

This is similar to Deception #1, but specifically with the Dual Process Carpet Cleaning service. This Dual Process Carpet Cleaning Service describes the process of shampooing or heavy preconditioning, followed with hot water extraction cleaning. Unfortunately, unethical carpet cleaners often use dual processes a bait-and-switch technique. Here’s how it’s done; First they “bait” you with a basic cleaning (single process) at an unbelievable low price. Then, when you call, they try to “switch” you to a more expensive dual-process cleaning. If you don’t fall for their switch and choose the basic service, you’ll likely receive an expensive charge of poor workmanship using little or no chemicals. These deceptions are also unaccompanied with a guarantee of their work because they know they aren’t providing an effective carpet cleaning.

Deception #3: Unsupported Claims.

“This Cleaning Method is the Best.” “We Provide the Greatest Carpet Cleaning in All of Alaska.” You’ll read this statement in many ads and hear this statement from many carpet cleaners without any evidence to support it. Remember this: The method that’s best for you is the method that achieves your goal. If you want a method that dries quickly, then a method that takes a long time to dry isn’t the best for you. So before you choose a carpet cleaner, identify your objectives. Then select the method that best reaches those objectives. Also look for carpet cleaners that have a decent amount of reviews and testimonials to judge the quality of their carpet cleaning services.

Deception #4: Outdated Beliefs.

Have you ever heard the statement “Hot Water Damages Your Carpet”? This belief developed years ago when carpet cleaning techniques weren’t clinically tested before being performed on customer’s carpets. Technicians who did not know how to properly clean using hot water would damage their carpet, leaving them in worse condition than before. With the knowledge we have today, rinsing the carpet with hot water after a shampoo thoroughly cleans the carpet and rids it from dust, allergens, and impurities. Obviously, each carpet cleaner will be biased toward his own method.

As your residential carpet cleaner, Envirocare believes living in a clean and healthy home shouldn’t be a luxury, it should be a standard. Our main mission is to leave your house cleaner and healthier than it was when you had welcomed us into your home.

As a smart shopper, be aware of these tactics and deceptions that some unethical carpet cleaners try to pull. We aim to be as transparent as possible to avoid these deceptions that others are using to take advantage of the consumer. Avoid these tactics and contact us today!

5 things that don’t go well with carpet

#5 Filtration– the black lines along the edges of the walls and around forced air vents. Filtration is created when you have a negative air flow.  Air follows the least path of resistance and goes inside your walls making a black stain. Although challenging, I can almost always get Filtration out. Most carpet cleaning companies won’t try so give EnviroCare a call.

#4 Urine–Make sure to get out as much out as possible as soon as possible. It’s important to get it out as soon as possible because once it dries it can easily be permanent. Many times we can fix this problem. We work on the smell and the stain.

#3 Ink–Don’t even think about trying this one. Call us at (907) 337-7993because you can make a small spot larger quickly.

#2 Red Dye–From Cool Aid, Popsicle, Gatorade, anything with red in it. Believe it or not most of the time I can get this out. Yes EnviroCare is amazing.

#1 Mustard-Not much to say here except DON’T take it out of the kitchen. Mustard stains almost everything and is rarely removable from the carpet.

If you have problems with one or more of these stains, give EnviroCare a call at (907) 337-7993 or visit our website at:

5 Steps to Hiring the Best Carpet Cleaner

Is there a way to tell if the carpet cleaning company I invite into my home is a good carpet cleaner? Or am I going to get the ‘splash and dash,’ still have dirty carpets, and never see them again?

In short, you can know you have a good cleaner without all the worry. Here’s how:

  1. Hire a company that has a 100% satisfaction guarantee.  Many companies’ that do not offer a guarantee are not concerned about your satisfaction.  They intend to clean for you only one time and move on to their next victim. A carpet cleaning company that wants a long term relationship with you will have no problem offering you a 100% satisfaction guarantee.
  2. Hire a carpet cleaning company that has plenty of testimonials.  Make them show you what their clients think. If they don’t want you to know, you may want to reconsider making them your carpet cleaning company.
  3. Hire a cleaning company that will give you an exact price before they start cleaning.  I have personally cleaned carpet for over 20 years. I always tell my clients exactly how much money its going to cost before I start. If the potential cleaning company is not willing to tell you exactly how much it will cost you before they start, or want to only give you a ballpark figure…let the red flags raise and sirens go off in your head!!!
  4. Ask how many years the cleaning company has been in business.  5 or less years they may be ok but that’s not a lot of time to be a good indicator. If you can, find a cleaning company that has been in business for 20+ years. ***Don’t confuse “years of experience” for “years in business” *** (This is a little known trick companies use to confuse potential clients in believing they have been in business much longer than they truly have.
  5. Sometimes you can do all your homework but your gut tells you differently.  It might just be a small thing you didn’t like about the company or something just doesn’t seem right.  Trust your gut!!!

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