Many carpet cleaning companies have sale tactics that deceive the uneducated prospects in the market for carpet cleaning. We want to provide you with the right knowledge to avoid these deceptions from unethical carpet cleaners just trying to get the most money out of you as possible.
Deception #1: Claiming, “Unbelievable Low Prices.”
Companies sometime use this tactic to lure in potential leads as bait. After they secure your attention they will try to upsell you with “add-ons”. This is misleading and damages the credibility of the company. Imagine the feeling you get when you hear some news from a friend to find out it was just a rumor, you lose trust in that friend. Same scenario, you’ll lose trust in the company and will be hesitant to proceed with further business because of the deceptive nature of your initial encounter with the company. Professional carpet cleaning is not as cheap as some companies would like you to believe; it is an investment but an important one to maintain a healthy home for your family or healthy office space for your employees.
Deception #2: The Bait and Switch.
This is similar to Deception #1, but specifically with the Dual Process Carpet Cleaning service. This Dual Process Carpet Cleaning Service describes the process of shampooing or heavy preconditioning, followed with hot water extraction cleaning. Unfortunately, unethical carpet cleaners often use dual processes a bait-and-switch technique. Here’s how it’s done; First they “bait” you with a basic cleaning (single process) at an unbelievable low price. Then, when you call, they try to “switch” you to a more expensive dual-process cleaning. If you don’t fall for their switch and choose the basic service, you’ll likely receive an expensive charge of poor workmanship using little or no chemicals. These deceptions are also unaccompanied with a guarantee of their work because they know they aren’t providing an effective carpet cleaning.
Deception #3: Unsupported Claims.
“This Cleaning Method is the Best.” “We Provide the Greatest Carpet Cleaning in All of Alaska.” You’ll read this statement in many ads and hear this statement from many carpet cleaners without any evidence to support it. Remember this: The method that’s best for you is the method that achieves your goal. If you want a method that dries quickly, then a method that takes a long time to dry isn’t the best for you. So before you choose a carpet cleaner, identify your objectives. Then select the method that best reaches those objectives. Also look for carpet cleaners that have a decent amount of reviews and testimonials to judge the quality of their carpet cleaning services.
Deception #4: Outdated Beliefs.
Have you ever heard the statement “Hot Water Damages Your Carpet”? This belief developed years ago when carpet cleaning techniques weren’t clinically tested before being performed on customer’s carpets. Technicians who did not know how to properly clean using hot water would damage their carpet, leaving them in worse condition than before. With the knowledge we have today, rinsing the carpet with hot water after a shampoo thoroughly cleans the carpet and rids it from dust, allergens, and impurities. Obviously, each carpet cleaner will be biased toward his own method.
As your residential carpet cleaner, Envirocare believes living in a clean and healthy home shouldn’t be a luxury, it should be a standard. Our main mission is to leave your house cleaner and healthier than it was when you had welcomed us into your home.
As a smart shopper, be aware of these tactics and deceptions that some unethical carpet cleaners try to pull. We aim to be as transparent as possible to avoid these deceptions that others are using to take advantage of the consumer. Avoid these tactics and contact us today!